Why Does Fancy Taste Better? Unpacking the Halo Effect
Man, it was certainly nice to be able to sit down last week and get back in our cadence of discussing marketing and its effect on us as consumers. The idea of “Trust Your
Man, it was certainly nice to be able to sit down last week and get back in our cadence of discussing marketing and its effect on us as consumers. The idea of “Trust Your
Well, howdy! Did you forget about me? I haven’t forgotten about you, but this crazy little thing we call ‘Life’ has kept me away from the trusty old keyboard for a while, at least
I think it’s only fair to kick off this week’s blog by confessing that I, too, have fallen prey to the dreaded resolution curse. Remember in “The Resolution Revolution: Break the Mold with Seinfeld
Alright, no Prime Time, T Swizzle, or viral memes this week. You can get your fix of those here, here, and here. This week, we are back digging in some real marketing mojo. So,
Alrighty, let’s start this week off by jumping in our DeLorean, kicking it up to 88 miles an hour, and heading ‘Back to the Future‘ of 1984. No, not Orwell’s 1984 – though you
There seem to be two types of people in this world. No, not Democrat vs Republican. Not those who believe aliens exist and walk among us vs those who don’t. And certainly not Red
Imagine for a moment you are looking to repaint your living room. You have decided to paint it white to match your couch and your curtains. The only thing standing between you enjoying your
Are you a fellow coffee snob? Well confession time: I’m not exactly a coffee snob, and I think coffee tast awful. In fact, whenever someone offers me a cup of joe, I jokingly respond
All I can say is “Thank you!” Your overwhelming response to my previous blog, ‘Because’ Is the Secret to Compliance (read it here), has touched my heart. From the many clever ‘because’ persuasion techniques
“Because I said so.” That ever-present phrase from my youth. My dad, probably like his dad before him and his dad before him, had used those four words many times to elicit action. Whether